Firm Pillow - Latex - Organic - PureComfort

The Firm Pillow

I’m an Organic Shredded Latex Pillow with a springy bounce and all-natural organic latex fill. I’m full of organic shredded latex foam which you can adjust to your perfect loft. If you’re looking for a firm pillow, then you have come to the right place. I have a bouncy, feather down feeling and softness. I’m designed to be comfortable and cushy, while maintaining the form and durability of a firm pillow. The latex foam I’m filled with is made using the Talalay Process where the latex foam washes out the proteins, which are often the cause for most latex allergies. I’m GOLS Certified Organic, meaning that I’m 100% organic. My luscious fabrics are acquired and harvested through ethical, healthy and natural processes. To top it all off, I’m antibacterial, hypoallergenic, and dust mite resistant. I’m the friend you are looking for if you suffer from allergies. I’m perfect for stomach sleepers, side sleepers, and back sleepers.

  • All Natural and Organic Foam
  • Adjustable Fill
  • Breathable Fabric
  • Safe from Allergies
  • Promotes Proper Alignment
  • 100 Night Sleep Trial
  • 10 Year Warranty
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Organic Latex Pillow
4.7 rating based on 12,345 ratings
Overall rating: 4.7 out of 5 based on 17 reviews.


Organic Latex! Yeah!
- Sarah M


Love that you can adjust the fill.
- Rand

Great pillow

At first I thought it was going to be too thin but still decided to give it a shot. Very happy with it.
- Jenna
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Talalay Latex Pillow

Latex allergies occur frequently with the latex “dip” process used to make balloons and gloves, but not the Talalay process. We use the Talalay Process to manufacture our latex foam. During the process, the proteins are washed out, eliminating the cause for most latex allergies. The latex is washed with water. It is not cleaned with any unnatural items. 

This is very important for anyone wanting to buy a latex pillow but may have an allergy to latex: 
The firm pillow is made from organic latex and does not contain any chemicals, synthetics, pesticides, herbicides, or other man-made products. Our organic latex is made from the sap of the rubber tree, which is processed using a method to produce molded pieces of latex foam rubber. Customers have never had an issue with allergies and Talalay latex foam. Our organic latex firm pillow is encased, so you usually won’t touch the foam to begin with!


Adjustable Fill

Adjustable Fill

Machine Washable

Machine Washable

Breathable Fabric

Breathable Fabric



Dust Mite Resistant

Dust Mite Resistant

Sleeps Cool

Sleeps Cool

100 Night Sleep Trial

100 Night Trial

10 Year Warranty

10 Year Warranty

Guaranteed Comfort

Guaranteed Comfort

Removable Cover

Removable Cover


Adjustable Fill

Certi-PUR US Certified

Sleeps Cool

Made in the USA

Completely Adjustable & Customizable

The cool & soft Propriety Dual Sided Tencel/Bamboo Cover is removable and washable. This stay cool cover allows access to the inner pillow.

The inner case has a zipper, allowing you to access the fill. This case also protects your pillow against dust mites and other allergens.

Pillows have fully adjustable loft made from our proprietary mix of shredded visco elastic memory foam. Adding or removing the memory foam to reach your preferred loft gives you the best pillow for neck pain.

Completely Adjustable & Customizable

Firm Pillow Cover - PureComfort

The CoolTech Cool & Soft Cotton Cover is removable and washable. This stay cool cover allows access to the inner pillow.

Our Organic Latex Firm Pillow has a zipper, allowing you to access the fill. This case also protects your pillow against dust mites and other allergens.

Adjustable Shredded Foam - PureComfort
Adjustable Shredded Foam - PureComfort

The shredded foam used was specially designed to have a feather down feeling and softness. Adding or removing the fill to reach your preferred loft gives you the best all-natural, firm pillow you’ll ever own.

Get your Perfect Loft

Adjustable Loft - PureComfort

Forget about sleepless nights, say hello to the best organic latex pillow for allergies! The secret to a well-rested, pain-free sleep is adjustability. Our PureComfort pillows allow you to get the perfect spinal alignment because they accommodate to all your sleep needs, such as sleep position, body type, and mattress density. Allow the organic latex firm pillow to adjust to your body, relieve your allergies, and soothe your mind with it’s 100% organic materials.

Get Aligned with the latex pillow

Our Shredded Organic Latex Firm Pillow will align your body, help you achieve a deeper sleep, and wake up feeling refreshed.

Neck Pain - Low Pillow - PureComfort

too low

Flat, ordinary pillows leave a kink in your neck and wake you up feeling grumpy and misaligned.

Firm Pillow Alignment - PureComfort

just right

The Organic Latex Pillow is fully customizable and adjustable, so you can align your neck. Our pillow ensures a perfect fit every time.

Pain - High Pillow - PureComfort

too high

Fluffy pillows aren’t comfortable to sleep on all night. The only benefit is to prop your head up while reading, but not for sleep!

support that stays

Ideal Support - PureComfort


Our Organic Shredded Latex Memory Foam promotes proper alignment, allowing deeper sleep through the night. Above all, the memory foam offers a gradient of support, so the more pressure you apply, the more it adapts to support your head. It’s guaranteed not to go flat and it’s odorless.

Competitors Support - PureComfort


Other pillows are made with harmful chemicals, resulting in an unpleasant odor and health problems. Besides, they cause allergens, get heavy over time, and go flat. Our PureComfort pillows are chemical-free, allergen-free, and fully customizable.

The 100% Organic
Latex Firm Pillow


Certi-PUR US Certified Details - PureComfort

Our memory foam is performance tested, durability tested, and content tested. Our foam is free of phthalates, mercury, lead, heavy metals, ozone depleters, formaldehyde, flame retardants, and chlorofluorocarbons. Low VOC emissions to ensure indoor air quality. We try to ensure our pillows are produced that they do not have a scent unlike other memory foam pillows. Combine natural ingredients with the best shredded foam, and you’ve got yourself the best firm pillow on the market!


OKEO-TEX Certified

Our OKEO-TEX Certified fabrics are certified to be free of harmful chemicals and are safe for human use. The bamboo used in the outer cover is free of petroleum based fertilizers, pesticides and synthetic products.


GreenGuard Certified - PureComfort

The foam is scientifically proven to meet some of the world’s most rigorous, third-party chemical emissions standards. Our shredded foam pillow helps reduce indoor air pollution and provides a healthier indoor environment.


Organic Materials - PureComfort

Our memory foam is CertiPUR-US Certified and is made without PBDEs, TDCPP or TCEP flame retardants. Our non toxic pillow is made from natural fibers and delivers a voluptuous, cushy, supportive feel.


For a premium finish, we use a breathable interlock stretch-knit removable cover. The fill is made with 100% organic materials. The zipper access makes it easy to add or remove fill. Furthermore, PureComfort pillows are OEKO-TEX CERTIFIED to ensure your pillow is free of harmful chemicals and safe for you to use. GREENGUARD Certified by UL Environment.

Standard: 20″ x 26″ – fits Standard pillow cases

Queen: 20″ x 30″ – fits Queen pillow cases

King: 20″ x 36″ – fits King pillow cases

Our PureComfort pillows ship in a small, unbranded, white box. Don’t be alarmed. This eco-friendly practice saves valuable natural resources, energy and money, which in turn, allows us to make donations to worthy causes. To open your pillow: simply remove it from its eco-friendly vacuum-sealed wrapper, fluff it, and within a few minutes, it’s ready to go! After removal, if desired, the pillow can be placed in the dryer on low heat for a few minutes to fluff up.

A law label is a legally required tag or label on a new mattress or pillow that describes the interior filling materials. Few companies will share this information prior to your purchase because it separates fact from marketing hype. However, we believe differently at PureComfort. Here is what the legal tag on the PureComfort Organic Shredded Latex Pillow actually says: Filling: 100% Shredded Memory Foam, Inner Cover: 100% Polyester, Outer cover: top fabric: 100% bamboo, bottom fabric: 35% tencel 65% polyester 

The cover is machine washable. Remove the cover and wash it separately in warm water with mild detergent. Only non-chlorine bleach when needed. Tumble dry using low heat. If the memory foam gets dirty, spot clean it with mild laundry detergent. Do not attempt to machine wash the foam. While we try to eliminate all memory foam smell, if necessary, the pillow can be placed out in the sun for 24 hours for complete airing.

Our Promise

Every purchase comes with the PureComfort Guarantee.

Risk Free Trial - PureComfort

Risk Free Trial  
If you aren’t absolutely satisfied, return it within 100 days for a refund, no questions asked.

Cusomization - PureComfort

Free Personal Customization
Add or remove the memory foam to get your perfect loft! Sleep comfortable every night.

Warranty - PureComfort

10 Year Warranty
PureComfort promises to repair or replace your pillow within 10 years of your purchase.

Free Shipping - PureComfort

Free 2 Day Shipping
Don’t worry about shipping costs, we provide free shipping with every order.

The Truth

Customer - PureComfort

Allergies are Better

As I’ve gotten older, my allergies have gotten worse. Every morning, I used to wake up with itchy eyes and a runny nose. I love nature and care deeply about recycling and buying environmentally friendly products, so when I saw this latex pillow was allergen free <b>and</b> 100% organic, I knew I had to try the firm pillow out. After sleeping on my super comfy firm pillow for a few nights, the memory foam adjusted to my head. I wake up refreshed, relaxed, and most importantly, aligned.

Cool to the touch

Waking up because I’m hot is no longer an issue. I am amazed at how my firm pillow is cool to the touch! No more sweaty hair for me!

adjustable latex pillow

I adjusted the fill a few times before achieving the perfect comfort level, but the trial and error was totally worth it! My firm pillow is so soft and fluffy and supportive. The quality is worth the price!

Environmentally Friendly

I’m a huge advocate of reducing my carbon footprint. Purchasing products that aren’t harmful to myself or others is part of my every day lifestyle. I love that this latex pillow is 100% organic. The quality, comfort, and environmentally friendly features of this firm pillow had me sold from day one.